Here's a guest post from John Vorhaus, author of Lucy In The Sky, enjoy!
So here I am out promoting my new novel, Lucy in the Sky, and I’m doing it the hard way, through Twitter, Facebook and guest blog posts like the one you’re reading here. It’s a challenge for me, because I’m a writer who loves to write, and I’d much rather be working on my next novel than out promoting this one. In the world of my imagining, I don’t have to do any outreach to readers at all, because they’ll all find their way to my work (in the millions!) by magic. But that’s the world of my imagining. Much as I would have it otherwise, I live in the real world, and I’ve always found that reality works better for me when I accept it rather than fight it.
I’ve devised a strategy for this, a mantra
if you will, that helps me cope with all sorts of life situations where I
encounter a gap between the way things are and the way I wish they would be. In
times of such stress, I tell myself simply, “This is not a good thing. This is
not a bad thing. It’s just a thing that is.” That keeps me balanced, present in
the moment, and generally happy. And nowadays I’m leaning on this mantra almost
daily as I attempt to meet the demands of publishing in the post-paper world.
Which doesn’t mean that I can’t repurpose
reality just a little bit to suit my
needs. For instance, being an older human, I confess to harboring a certain
prejudice against what we might call “entrepreneurial publishing.” Back in the
day, this sort of work was called… dark drum roll please… vanity press, and
carried with it all sorts of negative connotations. The assumption was that
anyone who published his or her own book was somehow not worthy of
consideration by “real” publishers and therefore by readers. Of course, we all
know that the model and the marketplace have completely changed. Today’s consumers
of entertainment, especially young ones, recognize that the quality is in the
product, not the brand. Just ask anyone who’s ever downloaded music from their
favorite unsigned band. Therefore, simply for the sake of feeling more
comfortable in the post-paper world, I choose to follow the new model of music
distribution and call what I do indy
publishing, not self-publishing. This helps me sleep at night.
There will be those who still see it
otherwise, and I honor their right to their perspective. For instance, I recently
received the following comment in response to one of my essays on this subject:
“Self-publishing by any other name,” wrote a skeptical reader, “is still
self-publishing. I suspect readers are becoming increasingly sophisticated in
this developing electronic world. They’re catching on to the little tricks
authors use to say, ‘See, I’m not a self-publisher.’ Publisher Imprint x # of
employees 1 = self-publishing.”
Now, I love the math of this. I do. It tickles
my whimsy. But I hate the pejorative undertone. I agree that readers are
becoming increasingly sophisticated, but I suspect that this sophistication
manifests itself not in trying to sleuth out a writer’s publishing cred but
rather to cut through the clutter and find, and enjoy, a great read, regardless
of its provenance.
So is Lucy
in the Sky a great read? Well, I think so, but what would you expect me to
say? I can tell you what it’s about: A coming-of-age story set in 1969, it
tells the tale of Gene Steen, an earnest young striver who gets a chance to
make his hippie dreams come true when the eponymous Lucy rolls into town. I can
tell you who I think the book appeals to: young seekers, old geezers and anyone
else who wants to experience or re-experience the Sixties. I can even tell you
the point of the story: that being a hippie isn’t about love beads and peace
signs but about the choices you make and the chances you take. If that sounds
like something that floats your boat, then I can point you to places on the web
where you can sample the wares and decide for yourself whether the book is
worth read. The rest is up to you.
But when you’re done, and if you’ve enjoyed
it, I’ll bet you won’t remember whether Lucy
was released by my former publisher, Random House, or my current one, Bafflegab
Books. And then, who knows? Maybe you’ll read some of my other stuff. Goodness
knows there’s plenty of it out there – more every day. And that’s how a writer,
or at least this writer, makes his place in the post-paper world: not by magic
but by hard work. By writing, and promoting, and then writing and promoting
some more. I love the writing part. I don’t love the promoting part, but I
recognize it as an absolute necessity.
It’s not a good thing. It’s not a bad thing.
It’s just a thing that is.
And that’s my attitude. For publishing, for
life as a whole, it’s not a bad one to have.
John
Vorhaus has written five novels and more than a dozen works of non-fiction. His
comedy writing book, The Comic Toolbox, is considered a classic how-to book for
writers, and will be making money for someone long after he’s dead, buried and
gone. He tweets for no apparent reason @TrueFactBarFact and secretly controls
the world from www.johnvorhaus.com.
Email me at: confessionsofabookaholic@LIVE.CO.UK
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